Creating graphic elements that allow for illusive and intriguing themes of communication was essential. Drawing from the logo mark, a "masking" graphic system was created to aid in the intrigue of communication. A dark palette works as a natural base for collateral highlighting the brands simplicity, minimal aesthetic and intriguing nature.
This system can be used across multiple applications of media, whilst allowing the brand content to still be the centre of focus. The subtle changes in orientation and layout allow for a differentiating structure whilst still maintaining brand integrity.