basebranding™ | Brand and Design consultancy.


Grassroots aims to become the biggest platform for grassroots sports participants in Australia. It will highlight skills and jobs done at community sports levels to assist in recruitment for future sporting and career roles due to the nature of the skills learned. It will become a recruitment tool as clubs can search for users based on experience, skill level or desired engagement level and will aim to develop the most user generated sporting content from video, blogs, analysis and tutorials. We created their brand identity, visual guidelines, core UX/UI elements as well as a responsive landing page.